The most wonderful time of the year is around the corner. While shopping for gifts, let's never forget to support Black-owned businesses for the beautiful work that they do. Every purchase we make casts a ballot for values and principles held by businesses and those who work for them. Embodied by industry movements like Aurora James’s 15 Percent Pledge and fueled by social media initiatives like the Instagram account Black Owned Everything, consumer spending has begun to reflect a shift from price-driven to ethos-motivated shopping models.
In an effort to preserve the thread of consumer activism as an evolving movement rather than a fad, we have compiled a collection of thoughtfully crafted items from Black-owned businesses to support indefinitely in the years to come. Vote with your dollars, and get some very chic gifts in the process.
Brandon Blackwood perfected the mini bag with his best-selling Kendrick Trunk. We know anyone who opens it at the holidays will be thrilled.
We consider this limited-edition, Black-owned beauty gift from Sephora—which includes top-rated picks from brands like Bread Beauty Supply, Fenty Beauty, and more—a must-have for the holidays and beyond.
Snag a cozy sweater by fashion’s favorite knitwear designer to keep you warm and looking good all winter long.
Gift your favorite matcha lover this turmeric-and-coconut version of their favorite tea powder, which can be seamlessly mixed with water, milk, or even a smoothie depending on their preference.
Your beauty-loving friend who’s partial to the no-makeup makeup look will be thrilled to receive this set from buzzy emerging brand Ami Colé that’s optimized for darker skin tones. In addition to a branded carrying pouch, the set also features the brand's highly popular skin tint, lip oil, highlighter, and newly launched mascara.
Every jewelry box deserves at least one piece from ManLuu. Designer MoAnA Luu pays homage to her Creole heritage and Martinique jewelry traditions in an array of architectural rings and necklaces.
Any and all at-home happy hours need these modern tinted glasses.
Comfort dressing doesn’t get cooler than Tove’s ruched dresses. They’re made with an ultra-soft jersey cotton that looks closer to silk. The women in your life will wear this dress way more than once.
A family member can swirl their baby hair or lay their edges to perfection with this set of mini brushes from the hair experts at Baby Tress.
Your craftiest friend will enjoy creating their own candle from scratch with this best-selling DIY kit that contains soy wax, a reusable glass jar, dried flowers, and even energy stones for positive vibes.
One “Bushwick Birkin” simply isn’t enough. Pick a standout style for their second (or third, or fourth) Telfar bag, like a fleece tote from the designer’s buzzy collaboration with UGG.
Autumn Adeigbo’s headbands add a colorful flourish to any outfit.
These gold hoops will earn everyday placement in their earscape, ByChari founder Chari Cuthbert tells BAZAAR.com. “They are lightweight and effortless, but have an element of boldness that can be worn simply or as a statement.”
They can forgo their monthly spa sessions after receiving this luxe body care bundle that features a marble body brush, textured coconut body bar, and a jar of gold shea butter for a silky-smooth finish.
This cheerful woven towel is inspired by Turkish spas and somehow gets softer and more absorbent with each wash. Every bathroom in your giftee's home needs a set.
Daily Paper is just the brand we all need in our lives for everyday WFH attire. Start with a plush teddy zip-up that’s too cozy to take off.
Enhance the beauty of their locs with this gilded four-piece hair jewelry set that makes it easy to elevate any hairstyle.
Here’s a thoughtful and encouraging gift for a family member’s coffee table or book collection that contains selected poetry and artwork from Maya Angelou and Jean-Michel Basquiat.
Enjoy the latest vinyl responsibly with an eco-conscious record player sourced from bamboo.
Ceramic Meltdown is a destination for eclectic yet artful homewares. These unique mugs will brighten any kitchen.
Ask a fashion insider where they found their go-to sunglasses, and they’ll point to Coco and Breezy. The label founded by twin designers Corianna and Brianna Dotson is known for shades that make any outfit feel a little cooler. For a first-timer, we suggest these retro sunglasses with a cream acrylic frame.
Soko’s artisan partners in Kenya create jewelry the minimalists in your life will adore, like this set of stacking rings.
Give (or get) a vibrant slipdress from the CFDA’s newly minted American womenswear designer of the year.
Upgrade their bathing experience with this hydrating sandalwood- and ylang-ylang-scented body wash and lotion set that looks stylish in any shower or tub.
Add to their collection of favorites with this card game bundle from Black-owned brand Actually Curious that focuses on conversation and connection.
We previously covered Pattern Beauty’s holiday partnership with MAC on this limited-edition kit, which bundles Pattern’s coveted (and nose-pleasing) leave-in conditioner with MAC’s iconic Ruby Woo lipstick.
The marble and ceramic decor found at Claude Home, a marketplace led by Maggie Holladay, is taste personified. This natural stone bowl from Claude’s new in-house line belongs on any well-appointed coffee table.
This pigmented eye shadow set from Juvia’s Place will take their cut crease to new heights, and it includes a handy primer to ensure their look stays in place all day long.
Take the beach with you, wherever you go, with a fishnet and fringe bag.
Here’s a pair of interlocking fragrances created by singer Ciara and athlete Russell Wilson that are ideal to gift your significant other (and yourself) this holiday. The Ciara Eau de Parfum features floral notes of freesia, jasmine, and sandalwood, while Russell’s contains woodsy notes of bergamot, lavender, and musk.
Jade Swim makes suits that’ll last for years of beachside getaways, thanks to its chlorine- and suntan oil-resistant fabric. We love this lavender shade for something unexpected.
Any Alicia Keys or self-care fan will appreciate this body care set from the singer’s Keys Soulcare line that includes travel-size goodies like a hand and body wash, body oil, and deeply hydrating body cream.
Everyone on your list could use Brother Vellies’ interpretation of an indoor-outdoor shoe, updated with a striking logo buckle.
Here’s another fantastic stocking stuffer option containing three mini versions of the beloved Pat McGrath Labs MatteTrance lipstick (which currently has more than 240,000 loves from Sephora shoppers).
Why pick one stone when you can have two? Mateo’s delicate pairings of pearls and diamonds result in modern classics they’ll treasure forever.
This versatile, long-wear color pigment set from Danessa Myricks is like the gift that keeps on giving, since it’s safe to use on the eyes, lips, and cheeks.
Her next charcuterie plate will look even more delectable on this acacia wooden board. At this price, you might as well order two.
This dual face and scalp kit that contains key grooming essentials like cleanser, moisturizer, broad spectrum SPF 30, and even oil-blotting sheets, will come in handy for the bald man (or men!) in your life.