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Tim Kraft, founder and Chief Word Guy at WordKraft, is an instructional designer for The Violand Institute. Tim has had a long career as a communications and training professional and also provides clients with instructional design services, creating both instructor-led and online courses. He serves as a consultant and facilitator, leading programs on leadership and communication skills. To reach Tim, visit Violand.com or call (800) 360-3513.
When employees don’t perform as expected, it’s usually for one of two reasons: they don’t know how to do the task correctly or they aren’t motivated to do it.
