Christopher McQueen has joined Violand Management Associates (VMA) as a Business Development Advisor, allowing VMA to continue to aid their expanding list of restoration and cleaning clients in developing their professional abilities and sustaining profitable growth in their businesses.

In Part I of this article, we explored the concept of positioning, the strategy option of serving the deeper needs of a narrower set of customer markets, and clearly understanding what sets our companies apart from the competition in terms of the order winners that give us an advantage.

We’ve all walked into a retail store or restaurant and witnessed a manager boorishly yelling at an employee over a mistake. If you are like me, your gut reaction is to walk out the front door and never return.

Most service and professional businesses look just like all other service and professional businesses. They are indistinguishable.