Marketing expert Laura Nelson covers how restoration contractors can stand out on Google, optimize online prospects and customers, convert more browsers to buyers, and drive more referrals through an elevated customer experience.

Spaulding Decon topped the Entrepreneur Franchise 500 crime-scene cleaning category in 2022. Here, CEO Laura Spaulding shares her journey from humble beginnings as a solo-, woman-led startup, to 20 to 30 new franchises a year and millions of social media followers.

The Indoor Air Quality Association is hosting its 2022 Annual Meeting & Expo February 22-25 in Tucson, Arizona. In this episode of Ask the Expert, IAQA President Jay Stake discusses the educational program of more than 40 sessions on topics including infectious diseases, mold remediation, and regulations and standards.

What does the Restoration Industry Association have planned for the new year? We invited CEO Kristy Cohen, President Mark Springer, President-Elect Katie Smith and Restoration Advocate Ed Cross to share the many fresh RIA initiatives in the works. 

Dr. Gene Cole shares stories that stick with him regarding the health and safety of restoration contractors and their customers. He also offers COVID-19 cleaning and disinfection tips in the face of the Omicron variant.

Gokul Padmanabhan predicts the tidal wave of restoration mergers and acquisitions will continue for the next four to five years as more Baby Boomers look to retire and sell their businesses. However, he sees a big opportunity gap that not enough restoration business owners are seizing on.

Michael Pinto, CSP, CMP, RTPE, discusses mold sensitivity, mycotoxins, demand for mold remediation contractors who can properly serve mold-sensitive customers and what makes these projects unique.

What’s new and notable with the IICRC as we embark on a new year? We invited CEO Michael Dakduk to share key IICRC accomplishments, goals, challenges and more in this Ask the Expert episode.

The “M” in NORMI no longer stands for mold. It now represents a broader view of the indoor environment, which is the theme of this Ask the Expert interview with NORMI CEO Doug Hoffman.

In this Ask the Expert episode, Leighton Healey, CEO of KnowHow, details the 2022 Restoration Workforce Survey, open through early 2022. Its aim is to answer how the industry can attract and retain qualified workers.