New microsites added to attract more local search traffic and increase the number of leads and conversions

Fair warning, I’m going to go off on a bit of a rant. Not because I want to, but I honestly need to find new ways to actually get the attention of a restoration company owner. 

Have you recently run a Google Ads (formerly AdWords) PPC campaign and felt that you spent too much money for what you got in return? Many of you reading this might be nodding your head in agreement. But do you know why your Google PPC campaign wasn't successful?

How many of you get the print issue of R&R every month and that’s the extent of your involvement with the publication? Do you turn the local news on in the morning, but don’t have the station’s news app downloaded for breaking news or weather notifications? 

Leave your frustration with Internet marketing at the door. Forget about all of the emails and voicemails promising to get you on the first page of Google.