A lot of companies feel like they are the best in their industry. They base that belief on their own opinion and not on fact...

A lot of companies feel like they are the best in their industry. They base that belief on their own opinion and not on fact. They believe that they deliver the best job for the best price, but they reach that conclusion based on nothing but their own opinion. J.D. Power and Associates conducts surveys for the automotive industry and has, more recently, prepared surveys for insurance companies as to what they’re doing right and what they’re doing wrong. However, most of us do not feel the need for outsourcing in order to determine what kind of a company we really are. So where do we find the knowledge that can help us become a better company?