Hayward, Calif., Monday, November 16, 2009-FRSTeam, a national franchise headquartered in the Bay Area that specializes in the cleaning and restoration of garments and other wardrobe and fabric articles damaged by smoke, fire or water losses, steps up communications efforts with the addition of Communications Manager, Barbara Roy, to its growing team of professionals.

  Barbara brings to FRSTeam diverse communications experience from start-ups as well as large corporations like eBay and Cisco.  With background in publishing, gaming, entertainment, e-commerce and tech industries, Barbara boasts a record of accomplishment in communications strategy, project, team and vendor management, content management, marketing, advertising, and public and media relations.

  Originally from the Midwest, Barbara is no stranger to natural disasters and has survived multiple tornados under some unusual circumstances, including a severe tornado the day of a friend’s wedding.  “I had left the event but, from a safe vantage point, saw angry clouds forming over the city.  I knew it was going to be a bad one and, being licensed in first aid and CPR, I went back to see if I could help only to find the steeple blown off the church where I’d just being singing at my friend’s wedding moments earlier.  My friend, also a nurse, was in the street, still in her wedding gown, helping others who were hurt,” shares Barbara.

  Barbara will further FRSTeam’s communications efforts by developing communications plans and delivery vehicles in cooperation with sales, marketing and corporate; overseeing website development, publishing and reporting; managing corporate and franchisee communications, content and collateral development; and building relationships with the public and media.

  Media can contact Barbara for stories, press releases, company background information and for industry expert quotes at [email protected].  Visit FRSTeam for more information about services, member happenings, community involvement, and upcoming exhibitions.