The landscape of digital marketing is changing. The view is more expansive than ever as customer behavior continues to become more impatient, and more demanding. The growth of mobile plays directly into this behavior and feeds the demand for immediacy and convenience. The question for 2018 is how can your company capitalize on these behaviors to increase your presence in a fast-paced digital world?

At Advertising Week in New York, Unilever’s Chief Marketing and Communications Officer, Keith Weed, discussed how the explosion of mobile in our daily lives has “empowered consumers with ability to access, order, research and buy anything, anytime, anywhere”.