There are over two billion active users on Facebook and 79 percent of Americans use the social media site. So jumping right to the obvious question: where does Facebook fit into your marketing strategy and how can you find a place for Facebook in your sales funnel? No matter your level of Facebook expertise, there are ways to increase your reach and grow your business. So start where you are and take the next steps to capitalize on the large audiences that are on Facebook in your market everyday.

As you dive into the world of Facebook marketing, it is critical to understand how the rise of mobile has completely transformed consumer behavior. Consumers spend an average of five hours a day online. They ask Siri a question and expect a detailed and accurate answer immediately. Did you know the average person looks at their phone 150 times per day, but typically only spends 70 seconds at a time? This has created an abundance of micro-moment opportunities for businesses; hundreds of times your brand and message can be front and center for consumers. Not all micro-moments are created equal. Sometimes we glance at our phone when we are just on auto-pilot scanning through social media, but other times consumers are intending to make a decision or are researching information. All of these moments can be opportunities to imprint your consumer with your message and build a relationship with them.