As the chief customer officer of a restoration technology company, I spend a lot of time talking about tech: how it increases efficiencies, streamlines processes, and ultimately gives restoration companies the power to improve their profits. All of this is true, and I wouldn’t have a job if it weren’t, but I’m a big believer in the human element behind every company interaction—and it’s a viewpoint I think often gets marginalized in an overzealous focus on the latest and greatest tech. 

I believe personal connections and relationship-building separate perfectly competent restoration companies from truly exceptional ones. Technology can replace some tasks previously done by humans, but great tech enhances and supports a deeper human connection.