Over the last few years, I have tried to predict the future of contents restoration. Recognizing trends in the industry has enabled many companies to proactively prepare and be ready, competitive and successful. Now we know that the future is here. Implementing technology and bringing additional services in-house instead of using subcontractors is no longer a prediction; it’s a reality.    

What is the disconnect? Why has our industry been slow to implement change? Embracing technology is as much attitude as it is action. Subcontracting contents to another vendor is “the way you’ve always done things.” Our industry tends to be reactive instead of proactive. But the future is here, and companies no longer have the luxury of time because they must play catchup, or fall further behind.