Sales and marketing people need a way to be remembered easily – a way to create and maintain some top-of-mind connection with clients and prospects. Simple fact: The more you are remembered, the better your top-of-mind connection will be with those who need to think about you often!

Most people think of business or logo branding when we talk about personal branding. They picture their company logo or the company tagline or believe the wrapped vehicles are all about personal brand. A company logo is not personal. You must think personal.