With labor shortages making it hard to find great employees, and merger and acquisition (M&A) activity causing restoration companies to run leaner, not leveraging technology is no longer an option. As restorers, we need to constantly be on the lookout for methods to lean our overhead and become more efficient. It’s shocking to me how few restoration companies actually automate their customer journey. 

This practice is very common in many industries. Remember when you booked a plane ticket and were kept in the loop with little to no human interaction about everything from gate changes to check-in reminders to delays? What about the time you scheduled the cable guy to come out for an internet outage, and received automated texts and emails with updates?