One of the greatest accomplishments that entrepreneurs in the restoration industry can always be commended for is their undeniable work ethic. The ability to manage a 24/7/365 business is far more challenging than almost any other industry.

The flip side of being so busy is the lack of focus on branding and marketing. Some business owners underestimate the power of digital marketing, which is a big mistake. Yes, building relationships with insurance adjusters, plumbers and property management companies are a high priority. One should not exist without the other.