Remember, good is the enemy of great. You might pay little attention to accountability standards and still find a way to grow a good company. But especially at a time when customers and employees have more choices than ever, and margins continue to grow thinner, becoming a truly great company in the long term requires 100% accountability throughout your entire organization, Scott Severe writes.

While some of today’s issues are unique, there will always be major obstacles restoration contractors must solve, resolve or absolve to find success. It has always been this way, and it always will be.

In my role as a chief customer officer, I meet with a lot of contractors looking for ways to improve their business and I’m struck by how often certain phrases come up. 

As the chief customer officer of a restoration technology company, I spend a lot of time talking about tech: how it increases efficiencies, streamlines processes, and ultimately gives restoration companies the power to improve their profits.