The natural inclination of business owners is to take on any and every kind of restoration or repair work they believe they can achieve. Some of them decide to “do it all” because they mistakenly think that will help their sales and, hopefully, their profit.

The tendency of owners to want to appeal to as many customers as possible causes them to keep adding more and more services to the list of what they do. In reality, when you specialize you are almost always more profitable. Part of that reason is because there is an economy of scale that comes into place: a stronger message, a focus on one or two specific services, and better and more appropriate equipment for the job.