HighGround Restoration Group Inc. unveiled a new name and logo.
The company was initially formed in February 2020 with the platform acquisition of Dry Force LLC, a Texas-based water restoration and reconstruction firm with locations in Dallas, Houston, Austin, and San Antonio. The firm then created a national presence by adding five brands in 2021. It launched the HighGround brand this year.
HighGround serves as the umbrella for the entire group while each individual company retains its brand equity in the market.
“Our vision is to build a company where great brands thrive and elevate to next-level performance,” said HighGround CEO Ben Balsley.
“We will do this by serving our employees, customers, and partners and creating opportunities to leverage national scale for local execution. I couldn’t be more excited about our brand teams and HighGround platform and the growth opportunities in front of us.”
In addition to its initial investment in Dry Force, HighGround has also partnered with the following restoration brands: Cleanup and Total Restoration (CTR); Power Dry; MoreFloods; Dririte, and Northeast Power Dry. These brands represent every region of the United States. HighGround is actively seeking to add brands and partners.