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Insurance agents get many marketers and salespeople through their doors every day, and they are all saying and doing the same thing. Be different. Be authentic. Be a trusted advisor.
After “Route Marketing Is Dead” was published, I received many calls from contractors asking if I thought they should completely quit marketing to insurance agents, adjusters and plumbers.
Is the era of effective route marketing to insurance agents over? Marketing reps have been developing (or have been attempting to develop) relationships with insurance agents for years, with varying degrees of success.
