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Russell Jacobs is the director of customer development for Esporta Wash Systems, Inc. A third-generation drycleaner who grew up in the family business in Memphis, Tenn., Jacobs has over 30 years of experience in contents restoration. Contact him at [email protected].
Purchasing and implementing technology, and adding more services in-house is not just an investment in your future; it just might secure your future. Complacency and delay will separate companies in our industry into two categories we can sum up in six words: Be a Netflix, not a Blockbuster. Let’s embrace technology and bring more contents in-house to become the contents restoration experts carriers and policyholders want to work with.