Every industry has their experts, and every expert has their lane. However, I have seen far too many instances where insurance adjustors, contractors or others working at the scene veer out of theirs and into ours. They seem to forget that the onsite restoration professionals are the ones who know the most about water restoration.

The good news is that this reality can shift. With a micro approach that focuses on how we can do our jobs more effectively, and a macro approach that communicates our expertise to the marketplace, we can all help promote the credibility and competence of the professionals in our industry.